The website is a separate business
Your storefront platform keeps its own catalogue, its own stock and its own customer list, and reconciling it with the warehouse is somebody's full-time job.
D2C Brands & Manufacturers
Software for brands that make stock and sell it direct
From the production line to the customer, one dataset.
A D2C brand runs two businesses at once: making or sourcing stock, and selling it direct online. VAP holds both on one dataset — production and warehouse stock on one side, your own storefront and marketplace channels on the other — so a unit made this morning is sellable everywhere this afternoon, and no channel oversells the last one.
What gets in the way
Where d2c brands & manufacturers lose time and money
Marketplaces and your store fight over stock
Listing the same inventory in two places without one source of truth guarantees an oversell on the weekend a campaign works.
Cost per unit is a spreadsheet
Raw material, production and landed cost live outside the system, so contribution margin per SKU is calculated monthly rather than known.
What you get
Set up for d2c brands & manufacturers
Production & warehouse sites
Production units and warehouses are sites of their own, with recorded transfers between them.
Variants as real SKUs
Size, flavour, pack and bundle are variant options, each with its own stock, price and cost history.
Storefront on your data
Vritti builds and deploys a Next.js and Payload CMS store reading live catalogue and stock — not a second catalogue.
Channels with their own pricing
Your own store, marketplaces and retail each get a catalogue and price per channel, from one stock position.
Cost per quant
Cost tracked per unit through receipt and production, so contribution margin per SKU is a fact not a monthly exercise.
One customer record
The shopper on your site is the same party your team sees internally — history, returns and messages together.
Batch & expiry where needed
Food, supplements and cosmetics carry lot and expiry tracking with FEFO picking.
GST & invoicing
Invoices, credit notes and GST reports per registration, from the same records.
In practice
What that looks like on a normal day
- 01
A campaign weekend that does not oversell
Your store and every marketplace channel draw from one stock position, so a spike in orders cannot promise units that no longer exist.
- 02
Launching a new SKU
Create the variant once. It appears in production planning, warehouse stock, your storefront and every channel priced for that channel.
- 03
Knowing real margin per SKU
Cost captured at receipt and production means contribution margin is available per variant, not reconstructed at month end.
The apps behind it
InventoryOne stock position per outlet and warehousePoint of SaleTerminals per site, every tender in the same booksPurchasingPurchase orders to goods receipts, lot by lotInvoicingInvoices, payments, credit notes and outstandingTax & GSTFail-closed tax, multiple registrations per entityAccountingDouble-entry books, built as you tradeCatalogueVariants, modifiers and pack sizes, priced per channelStorefront DataYour website reads live catalogue, price and stock
Online
Your website, on the same stock
Vritti builds the storefront and deploys it on Vritti Cloud, on your own domain. Connecting it to VAP is optional — but when it is connected, there is one catalogue and one inventory instead of two.
Your storefront, built and deployed
Vritti builds your store on Next.js and Payload CMS and deploys it on Vritti Cloud, on your own domain, reading live data from VAP through the core SDK.
Edit every word yourself
Content, images and copy are editable in the CMS beside a live preview of the real site — no developer needed for a price or a paragraph.
FAQ
D2C Brands & Manufacturers — Frequently asked questions
Can it run production and ecommerce on the same system?
Yes. Production units and warehouses are sites in the same inventory model your storefront reads from, so a unit produced and received into the warehouse becomes sellable online without a sync step.
Will my website have its own separate catalogue?
No. Vritti builds your storefront on Next.js and Payload CMS reading the catalogue, variants, prices and stock live from VAP through the core SDK, so there is one catalogue rather than two that drift apart.
Can I price differently on my own store and on marketplaces?
Yes. Sales channels each get their own catalogue and pricing per site, drawing from one stock position. The same product can carry different prices per channel without duplicating inventory.
Do I have to use Vritti for my website?
No. The VAP integration is optional. You can run VAP for operations and keep your existing storefront, or have Vritti build and deploy the storefront for you — the integration is what connects them.
Is cost tracked per unit for margin analysis?
Yes. Cost is tracked per quant through goods receipt and production, so contribution margin can be seen per variant rather than reconstructed from a spreadsheet at month end.
Get started
See it shaped like your business.
Tell us what you sell, how many outlets and registered firms you run and where you sell. We will walk you through a real system set up like yours — not a generic demo.